3U HOLDING AG Expands Bitcoin Holdings to 331 BTC in 2025 Treasury Push

3U HOLDING AG has expanded its investment portfolio by acquiring an additional cryptocurrency asset. The transaction, which was completed in the past few weeks, amounts to a noteworthy investment of €11.8 million.

With this latest purchase, the company’s total Bitcoin holdings have now reached 331 BTC. As of July 4, 2025, the company’s cumulative investment in this digital asset has surpassed €23.9 million, marking a significant commitment to the cryptocurrency market.

The company began its journey into cryptocurrency during the 2024 financial year, initially approaching Bitcoin as a component of its long-term investment strategy. However, the recent acquisitions mark a strategic shift in its treasury management for 2025, which focuses on effectively deploying its excess liquidity to optimize returns.

Bitcoin as a Treasury Tool, Not a Business Shift

CFO Christoph Hellrung emphasized that this investment does not indicate a fundamental change in the operational approach of 3U HOLDING AG. Instead, it reflects a broader financial strategy that aligns with a growing trend among technology-driven companies that are integrating Bitcoin into their treasury management practices.

“Together with the acquisitions made in the current financial year, we are following a clearly identifiable trend adopted by technology-oriented, innovative high-growth companies which now increasingly use Bitcoin as a treasury instrument,” Hellrung articulated.

Despite expanding its holdings in cryptocurrencies, 3U HOLDING AG remains steadfast in its commitment to operate across its well-established sectors, which include information and telecommunications services, renewable energy initiatives, HVAC systems, and real estate development projects.

Furthermore, the company is actively pursuing the development of its e-commerce efforts within these sectors, ensuring that they continue to thrive alongside its cryptocurrency investments.

The CFO also pointed out that incorporating Bitcoin into the balance sheet is a deliberate effort to diversify the company’s asset base and effectively manage liquidity in response to the current market dynamics. The firm perceives the digital asset as a financial reserve, with no adverse effects anticipated on the company’s core services or operational focus.

More on 3U Holding AG Strategy

 3U Holding AG, founded in 1997 and headquartered in Marburg, remains a publicly listed entity on XETRA, Tradegate, and various regional stock exchanges throughout Germany. With the completion of this recent acquisition, the company has significantly expanded its overall assets to 331 BTC. 

This update positions 3U HOLDING AG among a select but expanding group of European corporations that are embracing cryptocurrency as a fundamental element of their financial strategies. Such a move indicates a progressive adaptation to the evolving financial landscape and showcases the company’s commitment to leveraging modern asset strategies to enhance its operational resilience and economic stability.