CZ’s YZi Partners 10X Capital to Establish a BNB Treasury Company
The Treasury Company's Public Listing is Aimed to Bring Regulated BNB Exposure to U.S. Investors Amid Growing Institutional Demand
Changpeng Zhao’s family office, YZi Labs, is taking intentional steps to strengthen institutional access to the BNB ecosystem. In partnership with 10X Capital, YZi is backing the creation of The BNB Treasury Company, a crypto treasury reserve entity designed to acquire and hold reserves of Binance coin, the world’s fourth-largest digital asset by market cap.
The new company intends to go public on a major U.S. stock exchange, offering investors regulated and direct exposure to BNB’s value and growth potential. The specific exchange and financing targets, however, remain undisclosed.
The Treasury Company’s Leadership
David Namdar, a senior partner at 10X Capital and co-founder of Galaxy Digital, will lead The BNB Treasury Company. Namdar boasts significant expertise in asset management and digital finance. He was appointed to offer strategic oversight as the company navigates its public listing process and long-term crypto asset strategy.
Furthermore, Ella Zhang, head of YZi Labs, emphasized the firm’s commitment to expanding BNB’s institutional footprint. “BNB is the gas, the glue, and the governance layer for a scalable, decentralized future,” she stated. “We believe expanding its institutional access can deliver meaningful benefits to the broader public.”
She also clarified that while YZi Labs supports this initiative, the firm remains highly selective about partnerships and communicates only through official channels.
Why BNB?
BNB operates on one of the most widely adopted blockchain ecosystems globally, the BNB Chain, and is the world’s fourth-largest digital asset by market cap. It functions as the gas fee token, governance mechanism, and core utility layer that fuels a range of decentralized applications.
However, access to BNB, especially in the U.S., has remained relatively limited due to ongoing regulatory uncertainties. By forming a U.S.-compliant treasury company, YZi Labs and 10X Capital aim to create a regulated investment vehicle that increases access to BNB, making it available to a broader audience of U.S. institutional and retail investors.
