GameSquare’s New ETH Treasury Strategy Targets 8 – 14% Yield
GameSquare dives deep into crypto with a bold $100M Ethereum treasury strategy, promising yields of up to 14%. As more firms pivot to ETH, is this the new gold rush for corporate treasuries?

Following the pricing of its $8 million underwritten public offering, GameSquare Holdings, Inc. (NASDAQ: GAME) announced the introduction of a new Ethereum (ETH)-based treasury strategy.
The board authorized up to $100 million in ETH allocations, according to a report from AccessNewsWire, positioning the company for sustained involvement in the decentralized finance sector.
Notably, GameSquare and Dialectic collaborated to implement the plan using Dialectic’s Medici platform, which employs sophisticated optimization and machine learning to produce risk-adjusted profits.
The company targets on-chain yields between 8% and 14%, far exceeding the 3–4% typically offered through ETH staking. This new approach will also include diversification across stablecoins and NFTs, supported by multi-layered risk protocols. Herbey, according to GameSquare CEO Justin Kenna, claims that the project will enable the purchase of more Ethereum, buy back shares, and reinvest in the company’s growth.
GameSquare Joins Growing Institutional Ethereum Strategies
The move from GameSquare reflects a larger institutional trend toward treasury methods based on Ethereum. Hours before, Cybertecwiz announced that Bit Digital had raised $172 million to strengthen its stakes in ETH, diverting attention from Bitcoin. The company’s choice underscores growing importance in treasury planning for publicly traded corporations.
Numerous other businesses are taking similar actions. As part of its long-term treasury growth strategy, BTCS set aside up to $57.8 million for Ethereum acquisitions. In the meantime, SharpLink Gaming secured shareholder backing to strengthen its cryptocurrency stance by confirming a strategic ETH treasury plan.
Due to ETH’s potential for yield, long-term value, and contribution to Web3 development, these companies are part of a growing trend in the business world to include it in their treasury holdings. Surprisingly, the market is indeed undergoing a fundamental change as more businesses implement treasury strategies focused on Ethereum.
Both Bit Digital and GameSquare represent a growing trend of institutional players leveraging Ethereum-native finance tools to manage reserves, enhance capital efficiency, and align with DeFi innovations.
Ethereum Treasuries Gain Ground
The ETH treasuries of GameSquare and Bit Digital reflect increasing confidence in Ethereum’s yield potential and utility. As more firms transition toward ETH-focused strategies, Ethereum’s position as an institutional-grade treasury asset continues to strengthen.