Metaplanet Deepens Bitcoin Bet with $92.5M Purchase, Increasing Total Holdings
Metaplanet significantly increased its total Bitcoin holdings, reinforcing its long-term bullish stance on the cryptocurrency amid a volatile yet maturing digital asset market

Japanese publicly listed firm Metaplanet has intensified its Bitcoin strategy with a new acquisition worth approximately $92.5 million.
The latest purchase adds 780 BTC to its growing treasury, secured at an average price of $118,622 per bitcoin, signaling one of the most aggressive corporate Bitcoin accumulation moves by a traditional Asian enterprise to date.
Metaplanet Strategic Expansion of Bitcoin Holdings.
The Tokyo-based investment and consulting company made headlines earlier this year when it first announced its entry into Bitcoin as a core treasury asset. With this recent purchase, they significantly increased their total Bitcoin holdings, reinforcing their long-term bullish stance on the cryptocurrency amid a volatile yet maturing digital asset market.
The decision appears aligned with a broader strategic pivot toward digital assets, particularly Bitcoin, as a hedge against currency depreciation and as a store of value. Although the current average purchase price is considerably above Bitcoin’s historical average, their conviction signals confidence in Bitcoin’s future growth trajectory and potential institutional adoption.
Following MicroStrategy’s Footsteps.
Metaplanet’s aggressive accumulation strategy has drawn comparisons to the U.S.-based Company, which pioneered the corporate Bitcoin treasury model. By consistently purchasing Bitcoin in significant amounts regardless of market conditions, they have built a multibillion-dollar BTC portfolio.
It seems to be echoing this approach, with the company positioning itself as a Bitcoin-forward firm in Asia.
In a recent statement, they emphasized that Bitcoin will play a central role in their long-term financial planning and corporate structure, noting they view the asset as both a financial hedge and a technological opportunity.
Broader Implications for Japan and Asia.
The company’s bold embrace of Bitcoin could signal a shift in how Japanese corporations perceive and integrate cryptocurrencies. Japan has been a pioneer in crypto regulation and was one of the first nations to recognize Bitcoin as legal tender. With the company now moving deeper into Bitcoin holdings, it may inspire other companies in the region to explore similar strategies, potentially accelerating institutional adoption across Asia.
As global macroeconomic uncertainty and inflationary pressures persist, Bitcoin’s appeal as an alternative reserve asset continues to grow. Their expanded investment may mark a pivotal step in the mainstreaming of corporate Bitcoin adoption in Japan and beyond.
Looking Ahead: A Future Move.
While the high entry price may expose Metaplanet to short-term volatility, the company appears unfazed, focused instead on the long-term potential of Bitcoin. With growing institutional interest, clearer regulatory frameworks, and increasing scarcity built into the protocol, Bitcoin remains a compelling asset for companies seeking alternatives to fiat-based reserves.
Their latest acquisition underscores a deepening commitment that could redefine corporate finance strategies in the region and potentially set a precedent for others to follow.