Retail Giant Lotte Taps Aptos Blockchain as Traditional Gift Cards Face a Digital Disruption
What happens when a retail giant decides to ditch traditional gift cards for blockchain? South Korea’s Lotte is doing just that—on Aptos.
South Korea’s retail heavyweight, Lotte Group, has taken a decisive leap into blockchain technology through its subsidiary Daehong Communications, signaling a shift that could disrupt conventional gift card systems. The move involves integrating Giftiel, Lotte’s mobile voucher service, into the Aptos blockchain as the first step in its broader “money movement” ecosystem.
Daehong Communications Launches Blockchain-Powered Gift Voucher System
Daehong Communications, a key marketing and technology subsidiary under Lotte Group, announced the rollout of a blockchain-based ecosystem that aims to redefine the utility and transfer of digital assets. With Giftiel serving as a popular platform for mobile voucher issuance and redemption across South Korea, the integration onto Aptos signals a bold technological transition.
However, Lotte Group, one of South Korea’s most influential conglomerates with diversified interests across retail, food, tourism, and chemicals, is positioning itself at the intersection of retail innovation and Web3. By onboarding Giftiel onto Aptos, Daehong aims to create a more secure, transparent, and interoperable voucher system, potentially eliminating fraud and inefficiencies tied to legacy infrastructures.
According to WuBlockchain, the Aptos integration marks the beginning of a multi-phase deployment. Aptos Labs confirmed the news via a public post, emphasizing that this marks a “new era of digital commerce” and reinforces blockchain’s real-world applicability.
Aptos Expansion Gains Steam Amid Strategic Collaborations
The Lotte integration arrives at a pivotal time for Aptos, which has been ramping up partnerships and enterprise adoption since early 2025. In February, Cybertechwiz reported on a potential game-changing collaboration between Aptos and Gilder—a strategic alliance fueling speculation about the platform’s growth trajectory.
Additionally, Aptos is built for high scalability and security, making it suitable for enterprises seeking seamless transaction finality and data protection. Its Layer 1 blockchain architecture, developed by former Meta engineers, offers modular design and performance capable of handling high-volume transactions, critical for digital commerce solutions like Giftiel.
Nonetheless, by integrating a widely used retail service onto its network, Aptos may be solidifying its role as a reliable infrastructure for Web3 applications. This aligns with the Gilder partnership’s goals to unlock mass-market accessibility and robust backend solutions.
As Daehong Communications pushes forward with its blockchain roadmap and Aptos continues to attract major commercial partners, traditional financial tools such as gift cards may soon find themselves redefined in a decentralized landscape.
