Verb Technology Rebrands as TON Strategy with $558M Toncoin Plan.

Verb Technology Company, Inc. (Nasdaq: VERB) has announced a transformative move into the cryptocurrency sector with an upsized and oversubscribed private placement totaling approximately $558 million in Ton.

Kingsway Capital led the funding round,  which saw participation from top-tier institutional and crypto-native investors including Vy Capital, Blockchain.com, Ribbit Capital, and Graticule Asset Management Asia (GAMA).

The raise involved the issuance of roughly 58.7 million shares and pre-funded warrants at $9.51 each. Closing will happen around August 7, 2025, subject to customary conditions. Notably, around 36% of the share capital from this placement will be subject to 6–12 month lock-up agreements, providing stability by limiting short-term insider sales.

From SaaS to Ton Treasury — A Strategic Transformation.

Verb Technology will officially rebrand as TON Strategy Co. once the deal closes, marking a complete strategic pivot from its roots as a SaaS and livestream e-commerce provider to a crypto-focused treasury reserve company. However, the new mission is to acquire and hold large amounts of coins ($TON), the native cryptocurrency of The Open Network (TON) blockchain.

They intend to use the majority of the proceeds to purchase the coin on the open market and through private agreements, aiming to amass a stake of around 5% of the cryptocurrency’s circulating supply. In addition, the company plans to generate staking rewards from its holdings, using validator infrastructure to grow its reserves in a cash-flow-positive manner.

Leadership Overhaul for Crypto Expertise.

The company is undergoing a leadership restructuring to bring in executives with deep roots in crypto and finance. Manuel Stotz, Founder & CEO of Kingsway Capital, President of the TON Foundation, will serve as Executive Chairman.

This new leadership will guide the company through its high-stakes shift into blockchain-based treasury management.

Additionally, Toncoin’s close relationship with Telegram, one of the world’s largest messaging platforms with over 1 billion monthly active users, is central to TSC’s strategy. They are deeply integrated into Telegram’s ecosystem, Power Telegram Ads, payment infrastructure, Mini-apps, and decentralized services within the messaging app. They also plan to tokenize creator withdrawals, monetization tools, tokenized assets, and blockchain-based usernames.

However, Telegram will further expand its blockchain integration, and demand for Toncoin could rise significantly, potentially benefiting large holders like TSC.